‘I know that half of my advertising money is wasted



… I just don’t know which half’

Very very good posting from a guy called Joe Fry - This kid might turn out quite well.

Read more here

1 comments:

Anonymous

Ali!

Nice of you to say so! How are things? I'm writing quite a bit on this at the moment, if you have any thoughts on the matter: creative processes, and their measurement in the digital advertising world.

Take it easy

Joe