My work for Cathay in the news

A great article from Brandchannel on the Cathay Pacific experience site and a lot of very good comments about it.

My personal favorite, "
Cathay Pacific Airways Pre-flight experience as a brand differentiator
A number of airlines offer beautiful visuals and descriptions of their cabins on their websites, but none get even close to the experience Cathay Pacific has put together. Close competitors Emirates and Singapore Airlines (SIA) rely on high-definition photos and photo-realistic cabin tours respectively to showcase their product. This is in no way sub-standard, but certainly a far cry from the superior online experience Cathay Pacific has created."

See the full article here

You are welcome.

See the site:


Paul Lewis says
4 November 2008 at 15:21

If I get on and look in business class, why are all the seats facing to the back of the aircraft?

Why is the viewer suddenly at the back of the business class cabin?