A great article from Brandchannel on the Cathay Pacific experience site and a lot of very good comments about it.
My personal favorite, "
Cathay Pacific Airways Pre-flight experience as a brand differentiator
A number of airlines offer beautiful visuals and descriptions of their cabins on their websites, but none get even close to the experience Cathay Pacific has put together. Close competitors Emirates and Singapore Airlines (SIA) rely on high-definition photos and photo-realistic cabin tours respectively to showcase their product. This is in no way sub-standard, but certainly a far cry from the superior online experience Cathay Pacific has created."
See the full article here
You are welcome.
See the site: http://wwww.cathaypacific.com/experience
Written on Wednesday, 29 October 2008 by ali bullock
My work for Cathay in the news
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Written on Friday, 10 October 2008 by ali bullock
Missed me?
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Sorry for anyone that feels this blog has not been updated in a while. Been very very busy working on some projects for charities here in Hong Kong, and you can see the results on this (almost) finished site:
www.animalsinphotos.com
I have also been working on my personal web site and that is going libve in tow weeks, but you can see where I am so far here: www.alibullock.com
Thanks for bearing with me!
ali
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